And each wine has a specific description helping to answer the most exotic pairing questions along with the Pour team who all know the wines by personal experience. Each category has a thumbnail description of the foods and preparations with which it pairs best. How about that strip steak you love? Go to Bold. Planning a specific menu? Making a delicate filet of sole? Look in Crisp for the right pairing. So we display the wines in a way that answers these questions.

Instead of displaying our wines by grape or region or country, our carefully chosen selection puts wines into categories the way consumers think… “what is this wine like?”, “how does it taste?”, and “will it work with my menu?” are the most frequently asked questions. INTUITIVE - Food pairing and flavor attributes are the foundation of our approach to the wine shopping experience. Staff should constantly educate customers so they feel more comfortable in making their own wine and spirits purchasing decisions.In a nutshell, making the wine buying process fun, interesting and intriguing again is our goal. Ensuring everyday value should be a priority, so wine can be a daily part of life’s pleasures.A focus on unique wines & spirits not found just anywhere, giving customers a sense of discovery. Consumers want an easy and enjoyable, versus overwhelming and stuffy, wine purchasing experience.A wine shop should be oriented the way wine consumers think not the way the wine industry thinks. & Amsterdam Avenue on Manhattan’s Upper West Side.We’re guided by a set of basic principles:

Manhattan wine store